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Writer's pictureFabricio Daniele

Rude but Delicious: Exploring the Trend of Intentionally Bad Service in Restaurants

Updated: Nov 26, 2023

From crab shacks to Karen's diner: why some diners crave the insulting treatment and others are saying "no thanks"


Over the past few years, there has been a noticeable surge in the number of restaurants that offer rude services to their customers as a unique selling point. These restaurants often have waitstaff who are intentionally discourteous, even downright rude, to patrons, and some customers are finding the experience surprisingly enjoyable.


According to a recent survey conducted by the National Restaurant Association, about 12% of diners say they have sought out restaurants that offer rude service, and this trend is on the rise. Additionally, over 20% of diners say they have left a restaurant feeling disappointed with the level of service they received, citing lack of attention and engagement from waitstaff.



One real-life example of a restaurant that offers rude service is "The Crab Shack" in Tybee Island, Georgia". The waitstaff here is known for being deliberately rude and snarky, but patrons are encouraged to dish it back. The restaurant has been featured on several TV shows, including the Travel Channel's "Man v. Food," and has gained a cult following among customers who enjoy the unique experience.


Another example is "Dick's Last Resort" which has multiple locations across the United States. Here, waitstaff are trained to be intentionally rude, and even wear hats with slogans such as "I'm with stupid" and "Kick me." They have a policy that all guests should be insulted at least once during their visit. This approach has been so successful that the restaurant has expanded to international locations, including Dubai and Mexico.


Karen's Diner is another example of a restaurant that has gained attention for its intentionally rude service. The restaurant, which is located in New York City and London, features a staff that is known for being surly and dismissive to customers. The menu even includes items with names such as "The Worst Service Ever" and "The Attitude Adjustment Burger."

Despite the intentionally rude service, Karen's Diner has received a lot of positive attention from customers who appreciate the unique experience. Some have even said that the food is so good that it's worth putting up with the bad service.

However, not everyone is a fan of Karen's Diner or the trend of intentionally rude service in restaurants. Some argue that this type of service creates a negative atmosphere that can be unpleasant for other diners, and that it's disrespectful to treat customers poorly.


As with any trend, the rise of intentionally rude service in restaurants has sparked debate and discussion. It will be interesting to see how the restaurant industry responds to this trend and whether it continues to gain popularity among diners.


So, why are some customers attracted to this type of service? Some say it's a way to escape the usual polite interactions of everyday life and let loose a little. Others appreciate the novelty of the experience and enjoy being able to dish it back to the waitstaff. And some say that the food at these restaurants is so good that they are willing to put up with the rude service.


However, not everyone is on board with this trend. Critics argue that intentionally rude service is disrespectful and creates a negative atmosphere that can be unpleasant for other diners. Additionally, some people find it difficult to separate the intentional rudeness from actual disrespect.



What do you think?

Have you ever visited a restaurant that offers rude service? Did you enjoy the experience or find it off-putting? As this trend continues to grow, it will be interesting to see how the restaurant industry responds to the demand for intentionally rude service.

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